We rank our own sites. That is the reference.
We run the SEO for two national vehicle buying sites we own, and we live with the cost per lead every month. When we tell you what works, it is not a theory, it is something we are personally paying for. That also means we start with what produces enquiries rather than what produces a nice-looking report.
The problems we are normally called in to fix.
Ranking for your own name and nothing else
The site has no page targeting anything a stranger would search for, so it only ever gets found by people who already know you.
Technical problems nobody has looked at
Duplicate URLs, missing canonicals, thin pages and a sitemap listing things that no longer exist.
Reports about rankings, not revenue
Positions go up, enquiries do not, and nobody can say which searches actually produce customers.
What seo means here.
Technical audit and fixes
Crawlability, indexation, canonicals, structured data, Core Web Vitals and the redirect estate, fixed rather than just listed.
Keyword and intent mapping
One page owns one commercial term, so your own pages stop competing with each other.
Content and page structure
Service pages, sector pages and supporting content written to answer the search rather than to hit a word count.
Programmatic location pages
A page per service and area, generated from data, each carrying something genuinely local. This is the playbook running on our own sites.
Local SEO and Google Business Profile
For local searches the map pack sits above the organic results, and not being in it costs more than any ranking factor.
Reporting tied to enquiries
Which queries produce enquiries, and what each costs, rather than a list of positions.
The outcome we aim at.
- Pages ranking for terms with commercial intent
- Technical faults fixed rather than catalogued
- Presence in the map results where local searches are won
- A clear line between a search term and an enquiry
What actually moves the price.
- The size of the existing site and how much technical debt it carries
- How competitive your terms are nationally
- How many locations or service areas you cover
- Whether content is written by us or supplied
We quote a fixed shape of work with a price and a date on it, rather than an hourly rate that grows.
Sectors that need this most.
Professional Services
Law firms, dental and private clinics, accountants and recruiters. High value clients, so marketing pays for itself quickly.
Automotive
Dealer websites, vehicle marketplaces, valuation tools and the SEO and paid campaigns that fill them.
Construction & Local Services
Construction, trades, home improvement, property and care providers. High job values and searchable local demand.
Straight answers.
How long before we see results?
Local and service-area work often moves in two to three months. Competitive national terms take longer. Anyone promising page one in weeks is either buying ads or misleading you.
Do you guarantee rankings?
No, and neither should anyone else. Nobody controls Google's index. What we will commit to is the work, the measurement and an honest account of what moved.
Should we do SEO or Google Ads?
Usually both at first. Ads produce enquiries while SEO matures, and within days they tell you which search terms actually convert, which then informs what pages to build.
Can you work with our existing developers?
Yes. We can specify the changes precisely enough for another team to implement, though it is faster when we can make them ourselves.
Tell us what you need building.
A couple of lines is enough to start. You will get a straight answer on scope, cost and timeline within one working day.