Stores built to sell, not just to launch.
A store is only half a build. The other half is the admin your team lives in every day, the stock that has to stay right, and the traffic arriving at a cost that leaves a margin. We build all three, which is why we do not hand over on launch day and wish you luck.
The problems we are normally called in to fix.
The theme fought back
A template covered 80% of the requirement, and the remaining 20% now costs more than a custom build would have.
Stock lives in three places
Website, spreadsheet and accounting package all disagreeing, with somebody reconciling them every morning.
Traffic that does not convert
Spend rises while conversion sits still, usually because the checkout leaks somewhere nobody has measured.
What e-commerce development means here.
Storefront
Built on Next.js where you need speed and control, or on Shopify where the platform genuinely fits. We will tell you which.
Commerce beyond a basket
Rental periods, deposits, hire agreements, subscriptions and configurable products.
Stock and order administration
The internal panel your team actually uses for products, pricing, stock, orders, returns and fulfilment.
B2B trade portals
Account-specific pricing, credit terms, bulk and repeat ordering for wholesale and distribution.
Product and category SEO
Structured data, canonical handling across variants and filters, and category pages built to rank rather than merely to list.
The outcome we aim at.
- One source of truth for stock and orders
- Category pages that can rank for commercial searches
- A checkout whose leak points are measured rather than guessed
- Ad spend judged against orders, not against clicks
What actually moves the price.
- Catalogue size and how variable the products are
- Whether the commerce model is standard or involves rental or account pricing
- Integrations with ERP, accounting or warehouse systems
- Whether an existing store and its URLs must be migrated
We quote a fixed shape of work with a price and a date on it, rather than an hourly rate that grows.
Sectors that need this most.
E-commerce
Online stores, B2B trade portals and the admin behind them, plus the traffic to fill them.
B2B & Industrial
Manufacturing, engineering, logistics, wholesale, distribution and multi-location franchises.
Automotive
Dealer websites, vehicle marketplaces, valuation tools and the SEO and paid campaigns that fill them.
Straight answers.
Shopify or custom?
Shopify if you sell reasonably standard products and want to be trading quickly. Custom when your model is unusual, rental, hire, account pricing, complex configuration, or when platform fees at your volume exceed what a build would cost.
Can you migrate our store without losing rankings?
Yes. Every indexed URL is mapped and redirected before launch, and we hold the old structure available until search has caught up.
Do you handle the marketing too?
Yes, and for e-commerce we would push to. A store built without a traffic plan is a shop on an empty street.
Can it connect to our accounting system?
Yes. Getting orders into finance without rekeying is usually the change that saves the most staff time.
Tell us what you need building.
A couple of lines is enough to start. You will get a straight answer on scope, cost and timeline within one working day.