Fill the classes, keep the members.

Fitness businesses live on recurring revenue and lose it quietly. A member stops coming in February and cancels in June, and nobody noticed the gap. Meanwhile the booking system is a spreadsheet, or a platform charging per member for features nobody uses.

What usually goes wrong

The problems we are normally called in to fix.

Members leave without anyone noticing

Attendance falling off is the earliest signal of a cancellation and almost nobody acts on it.

Booking is harder than it should be

If booking a class takes more than two taps on a phone, the class does not fill.

The platform charges per member

Per member pricing means growing costs you more for software you have already outgrown.

Fixtures live in a group chat

Clubs run on WhatsApp until they cannot, and then nobody knows who is available on Saturday.

What we build

Software and marketing for sport & fitness.

Memberships and recurring payments

Joining, tiers, freezes and cancellations handled properly, with failed payments retried rather than silently lost.

Class and court booking

Two taps to book, waiting lists that fill cancellations automatically, and no double bookings.

Attendance and retention

Knowing who has stopped coming while there is still time to do something about it.

Club and league management

Teams, fixtures, availability and results, so Saturday does not depend on a group chat.

Coach and trainer tools

Programmes, session notes and progress a client can see between sessions.

Services we bring to this sector
  • custom-software-development
  • website-design-and-development
  • mobile-app-development
  • ecommerce-development
  • hosting-and-support
What it is for

The commercial outcome we are aiming at.

Questions we get asked

Straight answers.

Should we build rather than use a platform?

Not at first. Platforms are good value until per member pricing overtakes what a build would cost, or until you need something they will not do. We will tell you which side of that line you are on.

Can it handle failed payments?

It has to. Retries, notifications and a clear state for a lapsed member are most of the value in a membership system.

Do we need an app?

Usually not. A site that works properly on a phone books a class just as well and costs a fraction. Apps earn their place when there is something to open daily.

Tell us how members book and how you find out somebody has stopped coming, and you will get a straight answer on what to fix first.

A couple of lines is enough to start. You will get a straight answer on what it needs, what it costs and how long it takes.

Reply within one working day

Tell us what you need building and who it is for. You will hear back from the person who would do the work.

Discuss Your Project