Next.js, on every site we own.
Next.js is our default because it solves the two things that decide whether a commercial site earns its keep: it renders fast, and it lets you generate large page structures that search engines can actually crawl. We are not recommending it from a conference talk. Every product in our portfolio runs on it.
This site, Sell Any Vans, Sell Any Trucks, the Ilmino student application and both EduSpace editions are all Next.js in production, on the App Router.
Next.js in practice.
Statically rendered marketing sites
Pages built at deploy time and served from the edge, so they arrive before a visitor decides to leave.
Programmatic page structures
Hundreds of location, make or category pages generated from data through generateStaticParams, each with its own metadata and structured data.
Server actions and forms
Form handling without a separate API layer, with validation running on the server as well as the client.
Migration from WordPress or a legacy stack
Including the redirect estate, so a rebuild does not cost the rankings you already hold.
App Router upgrades
Moving Pages Router projects across without a rewrite, one route at a time.
The honest view.
Next.js is the wrong choice if your team edits content daily and has no developer. A well-configured WordPress will serve you better and we will say so. It is the right choice when speed, custom functionality or a large generated page structure matter.
Straight answers.
Why Next.js rather than plain React?
Plain React renders in the browser, which means a search engine and a slow phone both get an empty page first. Next.js renders on the server or at build time, so the content exists in the HTML. For anything that needs to rank, that difference is the whole argument.
Can you take over an existing Next.js project?
Yes, and it is common. We would start with an audit of the routing, the data layer and the deployment before committing to a plan, because inherited projects vary enormously in how much is salvageable.
Which version do you build on?
Current Next.js on the App Router with React server components. This site is on Next.js 16.
Do we have to host on Vercel?
No. Vercel is the smoothest option and it is where we host our own, but Next.js runs on AWS, Cloudflare or your own infrastructure. We will build for wherever you need to be.
Building in Next.js?
Whether it is a new build, a rescue or a second pair of hands alongside your team, tell us what you need and you will get a straight answer within one working day.